5th Avenue Bar was a childhood favorite until…

People who enjoy a 5th Avenue these days would be very surprised to learn that back in the 60s and before, a 5th Avenue had something extra – and it’s missing today! What was it? First, some back story:

Back when a 5th Ave was my favorite candy bar (I was 5-6 years old, somewhere in that range) living in rural Northern Georgia, I would frequently spend summer days with my Grandfather Bullen, who was a foreman at a sawmill. We had to take food and drinks with us cause it was way out in the sticks. Once a week, on Wednesdays I think, a peddler-driven school bus would come down the dirt road, stop by the mill and we all would get cold RC Colas and I would get my weekly treat: a 5th Avenue bar. I loved the peanut butter crunch center and I really liked the, wait for it, two whole almonds on each piece!!! Yep, those early 5th Ave bars came in two pieces (great for sharing as you’ll see in the video) and each piece had two whole almonds. Yum city!!

Retro candy, almonds, kids, Georgia candy, school bus treats

Photo: http://www.candywrapperarchive.com/

Well somewhere along the line, the bean counters must have taken over the company cause they stopped with the almonds (to save money, I’m sure) and in the process destroyed one of my favorite childhood memories. So, enjoy one today if you like, but I no longer eat them. I’d rather remember those great days spent with my granddad at the sawmill, eating those 5th Ave bars, topped with almonds.

(watch a old TV commercial for 5th Avenue here:)

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Article by Marv Parker

TV/Video Producer and Host, chocolate enthusiast, truffle maker, wine pairing consultant, food photographer and corn bread maker.

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